And it just so happens that Baltic women don’t need to worry on that count. The gene of growthĪlthough there’s much more to beauty than the height itself, one can be sure that a good growth gene doesn’t hurt. That fact is attributed to the German and Italian addition to the inhabitant’s genes. It only represents a mere 5% of Brazil’s population but is home to more than half of the country’s models. In Brazil, there’s a region called the Rio Grande do Sul. The explanation may simply lie in genes, as could quickly be drawn from the comparison. And Poland, connecting those former with those latter, is the 8 th overall model-producer globally. But there are also other Central European countries rounding out the top 10, such as Lithuania (3 rd place), Latvia (5 th place), Slovakia, and Czechia (8 th and 10th, respectively). In the first place, there’s Estonia, which has given us almost 74 female models per million citizens in recent years. What turned out was that although the top 10 model-producing nations are obviously the USA, Brazil, Russia, and the UK, if we switch to a per capita factor, Central and Northern Europe win out. In 2013, journalists summed up some data about the modeling world. Female Models: Estonian export goods Estonian supermodel Carmen Kass ruled the runways in the early 2000s. It’s a fact, as stated by the PBS media outlet. Although the question was initially posed in the German Brothers Grimm’s fairy tale, the answer is in Estonia. It is an issue too important to leave to the whims of fashion.“Mirror, Mirror on the wall, who’s the fairest one of all?” asked the Evil Queen. They were responding to a submission by academics involved in a long-term research project in north-east England, whose recommendations included legislation on a minimum body mass index for models. Last year, the parliamentary women and equalities committee published a damning report on the government’s approach to eating disorders and body image. This is shutting the gate after the cat has walked. The UK has yet to follow suit, leaving it to the Advertising Standards Authority to ban advertisements featuring unhealthily thin models in response to public complaints. France had recently followed Italy, Spain and Israel in legislating against the use of any who were “unrealistically thin”. In 2017 real progress was made when two leading fashion conglomerates banned size zero models. Yet moves by social media companies such as Instagram and TikTok to protect users from the pursuit of #thinspo (thin inspiration) underline that this is no time for complacency. Plus-size – or “curve” – models are not going away, according to analysts for the search engine Tagwalk, and one of their number, the American Paloma Elsesser, is among the world’s most sought-after catwalk stars. The body positivity movement itself has come in for some criticism for condoning obesity and encouraging a different range of eating disorders, but in the fashion industry it has largely meant embracing models who are simply bigger than average, which in the UK means above a size 12. Though Ms Moss has distanced herself from the term, telling Radio 4’s Desert Island Discs that she was just naturally thin, one must not forget its association with others who were not so lucky, such as the American supermodel Gia Carangi, whose life, and premature death at the age of 26, were commemorated in a 1998 film starring Angelina Jolie. It is particularly worrying to hear the term “heroin chic”, three decades after Kate Moss strutted it down the catwalk. However, the ideal of the ultra-thin model has come to be connected over the years with all sorts of damaging behaviours, from fat-shaming to eating disorders among young men and women.
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